Every ingredient at a dose that does something.
Never a sprinkle for the label. If it is on the tin, it is at a dose the label can defend — and the dose is printed where you can read it.
The switch — minutes, not hours
The supplement that announces itself.
Buccal pouches. Proven doses, absorbed through the cheek in minutes — not swallowed and lost for an hour. Every SKU carries a felt signal that tells you it is working.
OffOn
Caffeine 90mg
Onset 2–4 min
Pouches 20
Effort deserves a signal.
Four principles · Non-negotiableThe tingle, the cooling, the warmth, the calm.
You know when POW is working. A capsule asks you to take it on faith. A pouch tells you, in about two minutes.
A pouch is not a pill. It is a moment.
A decision, a transition — the POW Protocol. Before the gym. At the desk. Before you walk out the door.
If the buccal advantage is not real for an ingredient, it does not earn its place.
Swallow a capsule and it goes to your gut, then your liver, and what survives reaches your blood 45–90 minutes later. Buccal absorption skips the queue: through the cheek lining, straight in.
The range
Eleven SKUs. One spine.
Each SKU's trace is its onset profile — fast spike, layered staircase, or the descent into sleep. One device, eleven true stories.
POW 01 · The Switch-On Protocol
Tired / foggy → alert / activated
Every surface proves.
SignalBeta-Alanine tingle
Layer 1Caffeine 90mg
Layer 2Guarana sustain
SustainB12 · crash prevention
Minutes
01530
4560
The switch, made visible
Feel it in minutes.
Proven doses. Buccal speed. No scoop. No shaker. Place it, feel the tingle in two minutes, go.