Buccal or nothing
Minutes, not hours.
Swallow a capsule and it goes to your gut, then your liver, and whatever survives that trip reaches your bloodstream 45 to 90 minutes later. Buccal absorption skips the queue — through the lining of the cheek, straight in.
The route
Two ways in. One of them is slow.
Capsule · swallowed
The gut route
| Path | Stomach → intestine → liver → blood |
|---|---|
| First-pass loss | Substantial |
| Time to effect | 45–90 min |
| Felt signal | None |
Enteric-coated means you feel nothing happen.
Pouch · buccal
The cheek route
| Path | Cheek lining → blood |
|---|---|
| First-pass loss | Bypassed |
| Time to effect | 2–5 min |
| Felt signal | Tingle · cooling · warmth · calm |
Buccal means two seconds to place, two minutes to feel.
Onset ranges are formulation targets · Individual response varies
The Trace
The switch, made visible.
A stepped signal line: flat, then the rise, then ON. Drawn from each formula's real onset data — the brand literally draws the moment you feel it working.
Claims
What we will and will not say.
We state the mechanism
Buccal absorption, minutes not hours. We name the signal —
tingle, cooling, warmth, calm — and we use numbers the label can defend.
We do not make disease or treatment claims
POW is a food supplement. Claims follow EFSA-authorised
wording in the EU and structure/function wording only in the US. Doses live on
the label, not in the advertising.
We do not shout
No "explosive energy blast". Hype voids trust. POW states;
it does not shout.
Third-party testing
Every batch is independently verified for purity and potency.
Batch records are available via the Protocol QR on each tin.